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Mercedes-Benz Inaugurates Panjab Motors Mohali Dealership
Mercedes-Benz inaugurated their 64th showroom in Punjab on the 5th of May, 2014. Panjab Motors in Mohali was inaugurated by Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Mr. Raj Naresh Singh, Managing Director, Panjab Motors.
The new Mercedes dealership in Mohali is the largest and most luxurious in the vicinity. It follows the 3S philosophy, where everything related to Mercedes-Benz will be available under one roof. The Showroom, Sales and Service all are together so the customer doesn't have to go to different places.
Mercedes-Benz has the largest network in India for a luxury car manufacturer. This is their first showroom in Mohali and proves that the German car manufacturer wants to further increase it's network to new areas of India and is keen on engaging with new customers.
Present at the occasion Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated,"2014 is Mercedes-Benz's Year of Excellence where creating benchmark in modern luxury is our key objective. We are amidst one of the most exciting growth phase in the Indian luxury automotive market today as we are the fastest growing luxury car brand in the country. Mercedes-Benz has sold the highest numbers of cars in our history in India, last year. Brand Mercedes-Benz India also received tremendous impetus as it was ‘India's Most Awarded Luxury Car Manufacturer'."
He also said,"We have an exciting year ahead as of us as we prepare to launch several fascinating new products for our discerning customers. Mercedes-Benz India also has the most qualitative network reach and we are committed to extend our brand promise of ‘Best or nothing' to our customers. Our strategy of ‘Year of Excellence' for the Indian market is on the right track and is paying off."
The new Panjab Motors in Mohali took approximately seven months to be prepared, it also took an investment of INR 16 crore. Their 3S outlet spans over 55,000 sq. ft., which has both a showroom as well as a service station.
Panjab Motors offers drive-in valet, luxurious customer lounge, play area for children, wheel configurator, accessories, boutique and Cafe Mercedes. It will still have space to showcase 11 of Mercedes vehicles in their showroom.
Mr Kern also stated, "With the inauguration of four new dealerships in four new cities, we have now moved even closer to delight our esteemed customers and to fascinate them with modern luxury. Each of them has state of the art facility, a magnificent and luxurious ambience befitting a luxury car showroom and outstanding service, ensuring that we extend the Mercedes-Benz experience to the automobile aficionados of this region."
He further said,"Facilities like the ones our dealerships have make us bullish in our outlook for the luxury car market in India and we are confident that each of our dealer partners with their proven track record and thorough market expertise will create new standards in luxury car retail and customer service in this key market. Emerging markets and planned developments are future growth engines for Mercedes-Benz and we continue to see more affluent customers with high aspirational level and global lifestyle in this market, prefer to own a Three Pointed Star."
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