Jaguar Land Rover Inaugurate Their China Facility

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Jaguar Land Rover has been looking at investing and setting up new facilities in overseas markets. They now announce the inauguration of their first overseas facility. It is a joint venture with Chery Automobile Company.

The Chinese Jaguar Land Rover facility is spread across 40,000 square metres. The facility is located in Changshu Economic Development Zone to the north of Shanghai. The joint venture between the two companies is worth RMB 10.9 billion and will have a capacity of producing 1,30,000 units.

The facility will manufacture vehicles for the Chinese market's need. There is currently no plan to export vehicles from this new facility. The very first model from the Jaguar Land Rover stable to roll off the assembly line will be the Range Rover Evoque.

Dr Ralf Speth, Chief Executive Officer of Jaguar Land Rover, commented, "The opening of this world-class facility is an important milestone for Jaguar Land Rover. Since its launch, one in five Range Rover Evoques have been sold in China."

He further added, "Our decision to manufacture the Range Rover Evoque in Changshu is a result of our commitment to bringing more Chinese vehicles to Chinese customers."

Yin Tongyao, Chairman and Chief Executive Officer of Chery Automobile Company, commented, "Chery Jaguar Land Rover remains committed to delivering excellence in its quest to lead the Chinese premium automotive industry through its historic British lineage, world-class quality and unique shared value approach."

The new Chinese facility will provide employment to over 2,000 new people. Jaguar Land Rover will be investing a considerable amount to train their new staff. The manufacturer will mainly focus on maintaining the quality control of their products.

Story first published: Wednesday, October 22, 2014, 11:06 [IST]
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