Just In
- 1 hr ago Tata Motors Teams Up with Hindustan Petroleum to Expand India's EV Charging Infrastructure
- 2 hrs ago Explore Top Alternatives To KTM 125 Duke For Motorcycle Enthusiasts In India
- 15 hrs ago Xiaomi SU7 Electric Car Launched – May End Apple Inc.
- 16 hrs ago India's Leading Car Exports in February 2024: A Comprehensive Overview
Don't Miss!
- Lifestyle Festivals In April 2024: Check Out The Full List Of Tyohar And Vrats That Will Fall This Month
- Education How Parent Teacher Meetings Help in Holistic Development of Kids
- Sports Pakistan vs Ireland T20I Series Full Schedule: Three matches for Men in Green Ahead of T20 World Cup 2024
- News Arvind Kejriwal's Arrest: INDIA Bloc Leaders To Protest Outside BJP Headquarters
- Technology Apple iPhone 16 Massive Leaks Reveals an Impressive New Camera Module, Capture Button, and More
- Movies Is Arnold Schwarzenegger Ok? Fubar Season 2 Actor Calls Himself 'Machine' After Recent Heart Surgery
- Finance Good Friday 2024 Holiday: Are Banks Open On March 29 In India?
- Travel Explore Tamil Nadu's Diverse Wedding Venues
Honda Release First Episode Of Discover Amazing India in Honda Amaze
Honda Cars India Ltd, leading manufacturer of premium cars in India, today released the first episode of "Discover Amazing India in Honda Amaze" - a web series with renowned Indian author Chetan Bhagat. The web series features exploring some of the beautiful and amazing places in India.
The first episode of the web series features Chetan Bhagat visiting the unexplored Holy Rosary Church at Shettihalli village in Hassan district of Karnataka which is submerged in water of the Hemavathi River. The church was submerged during the construction of the Hemavathy Reservoir at Gorur, Karnataka 20 years back.
The church emerges out of water every summer when it becomes accessible. Despite being submerged in water for long durations in last 20 years, some parts of the church are still intact and have become an emerging tourist attraction. Locals celebrate the re-emergence of church with a feast in the month of April every year. The web series will try to identify some similar unexplored locations in the country while travelling in Honda Amaze.
Talking about his unique association with an automobile company, Chetan Bhagat said, "It is very exciting to associate with Honda Cars India and getting to drive to amazing places, which are hidden jewels in this wondrous country, through this campaign. The concept of the web series is very innovative and compelling. I hope to discover some amazing places in this journey with the Honda Amaze."
Jnaneswar Sen, Senior Vice President, Marketing and Sales, Honda Cars India Ltd. said, "Digital as a medium has gained significantly in the recent past. Smart phones have given a new dimension to digital browsing as so many users have straight moved from a ‘no internet' to ‘mobile internet'. Honda has been a very active car brand in the digital space and this new campaign of Honda Amaze will excite and entertain the consumers thoroughly."
The next three episodes will be developed after identifying amazing locations in India through a contest inviting participation from the viewers. The viewers can nominate an amazing place of their choice which they would like to visit and the reason for their selection. They can submit their entries on official website of Honda Cars India and the Facebook page. The contest for submission of entries is open till 10th January 2015 on www.amazelongestdrive.com.
The three most amazing entries will be selected for the remaining webisodes. These webisodes will feature the winning participant travelling to their selected locations in the Honda Amaze.
"Discover
Amazing
India
in
Honda
Amaze" is
part
of
HCIL's
"Amazingly
Indian"
campaign
which
includes
a
TV
commercial,
Guinness
World
Record
winning
‘Longest
drive
through
Amazing
India'
and
a
host
of
other
ATL
and
BTL
activations.
The first episode of the web series can be viewed here.