Ford India To Reduce Wait Period For EcoSport

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The EcoSport by Ford is the most sought after vehicle among their offerings. The American based manufacturer has not been able to handle the booking and delivery ratio. There is a long waiting period before an individual can get his vehicle by Ford.

The American based manufacturer now plans to cut down waiting period with the commencement of a third shift at its facility. Ford expects the additional shift will significantly lower wait period for a Ford product. The EcoSport was launched in India approximately a year back and is manufactured in India.

Buyers have claimed to have not got their EcoSport for a period of six months. Ford had even stopped accepting bookings a few months ago, in an attempt to curb the manufacturer and delivery ratio. However, there is no difference and adding a third shift is much needed to capitalise on the compact SUVs popularity.

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Ford officials claim there has been a rise in demand of its top end variants instead of the base variant. However, they expect eventually buyers will opt for the more conservative low and mid models of EcoSport. The EcoBoost powered compact SUV is also doing well in India.

The EcoSport in India is offered in both petrol as well as with diesel engines. A 1.5-litre diesel engine provides 204 Nm of peak torque, along with 89.7 horsepower to the compact SUV. It provides a frugal fuel efficiency of 22.7 kpl.

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Ford provides two petrol engines the first is a 1.0-litre that produces 170 Nm of peak torque, along with 123 horsepower. It provides a fuel efficiency of 18.9 kpl. The second is a 1.5-litre petrol engine that provides a decent 16.15 kpl. The engine generates 110 horsepower and 140 Nm of peak torque.

The Ford EcoSport is launched at an attractive price of INR 5,59,000 ex-showroom, Delhi. It competes against Renault Duster and Nissan Terrano. However, the aggressive pricing and design of the vehicle has made it a lucrative buy for most individuals.


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Story first published: Saturday, August 9, 2014, 10:00 [IST]
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