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Ford Classic Priced Competitively
Ford India has launched its 2014 Ford Classic sedan at an attractive price of Rs. 4.99 lakh ex-showroom Delhi. The motive is to provide a valued proposition to its customers.
Ford's entire Classic range will be priced between Rs. 4.99 lakh and Rs. 7.59 lakh ex-showroom, Delhi, from the 22nd of January.
The Ford Classic's pricing is due to Ford India's continuously need to improve its value proposition of products through operational efficiencies.
Ford has been working hard to make its models more compelling. Strengthening the portfolio has helped improve efficiencies. The benefits of these efforts have been directly focussed to customers owning more Ford Classics across India.
Vinay Piparsania, executive director of Marketing, Sales and Service Ford India explains, "At Ford India, we are committed to deliver on customer expectations by continuous improvements in the value proposition of our products."
He further added, "In line with our global brand promise of 'Go Further', Ford India has repositioned the Ford Classic by optimizing efficiencies."
The Ford Classic remains unchanged having a responsive steering and a forgiving suspension. Its reputation of being a driver's car is further enhanced by 1.6 litre Duratec petrol and 1.4 litre TDCi Duratorq diesel engines. Delivering the best combination of performance and fuel efficiency.
Ford Classic is a true sedan and does not compromise on class, comfort or space.The car will have intelligent features such as programmable keyless entry, Bluetooth audio with speed sensing volume control, front fog lamps, rear defogger, turn indicators on ORVMs, drive away locks, ABS, EBD and driver & front passenger airbags among others.
Let us know what you think about the Ford Classic, would you buy one?
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