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Fiat India Hello Life Campaign Commences
Fiat India has launched its latest campaign which they call, 'Hello Life'. The campaign showcases the youthful and happy-go-lucky attitude of the Italian-based manufacturer. Fiat India has attained a growth of 41% in terms of sales from Q2 2013 to the end of the calendar year. For this period, the Italian manufacturer was the fastest growing vehicle manufacturer in the sub-continent.
The Hello Life campaign will provide a stage for young talent who want to showcase their skills in the field of music, art as well as fashion. The showcase will be held in either one of the three Fiat Cafes, which is located at Pune, Delhi and Bengaluru.
First young talent to utilise the Hello Life platform is upcoming fashion designer, Alisha D'lima. She revealed her designer line called aliishadliima. Her fashion show was the first and was done at the launch of the Hello Life campaign.
Fiat want to portray happiness, joy and excitement and what better way than to use the Popular song by Pharrell William's called Happy. The Italian manufacturer will use the music in their TV commercials across India.
Mr. Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler India Operations explains, "We have imbibed the philosophy of "Hello Life" in India that has catapulted us to success. We are not only committed to bring the best technology in automobile industry to India but also the best-in-class sales and service.
He also said, "Indian automobile market is one of the fastest growing in the world and this provides us with a lot of opportunities for growth. We are also committed to bring two new brands and twelve major product launches in the next five years. We have ramped up our dealer network and will focus on increasing it to 150 by end of 2014."
Fiat was in a partnership with Tata Motors in India, post their separation the Italian outfit has made its main goal to increase the reach of its after sales service. They have set-up over 116 dealerships along with 107 service centres for customers across India. They will provide a customer relationship manager to an owner of Fiat vehicle to will help the owner personally. Fiat calls this service as the Amico Program.
The Italian manufacturer has already launched its new Fiat Linea and will be following it with three more launches. A new Punto for 2014 and a Contemporary Urban Vehicle (CUV), which the manufacturer calls the Avventura. The third will be a new brand for India called Abarth, which produces performance vehicles for Fiat.
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