Click it and Unblock the Notifications
David Beckham Jaguar Brand Ambassador For China
Jaguar has selected David Beckham as their Brand Ambassador. They will utilise his star power in Chinese markets for upcoming launches.
The English football great will be seen in top of the line marketing campaigns. Jaguar considers China as its most significant international market.
Jaguar will partner with David Beckham for a series of Print Ads as well as TV spots however, it will be strictly for the Chinese market.
"We are absolutely thrilled that David will be an ambassador for Jaguar in China. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving," explained Bob Grace, Jaguar Land Rover China Managing Director
He further added,"David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication."
The first project in Jaguar's campaign with David Beckham will be with a new F-Type Coupe. The new car is performance oriented, they also have a sporty F-Type R Coupe.
The car generates 550 PS of power and 680 Nm of torque. Jaguar F-Type will sport a 5.0 litre V8 supercharged engine, focussing on performance.
On joining Jaguar David Beckham comments, "I've always been an admirer of Jaguar - from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship."
He further added,"It's an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar's exciting future in China."
Continue with Google