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BMW To Launch Horse Edition 7-Series In China
Every manufacturer launches a limited edition variant of their popular cars. BMW too will be launching a Horse Edition 7-Series. Yes, you read it right, the Horse Edition will be made available only for the Chinese market.
BMW is targeting the Chinese market aggressively. The market has a huge appetite for luxury European vehicles. Limited edition cars are a huge deal in the Asian countries.
The German auto manufacturer is paying attention to the trends and religious values of Chinese market. The Horse Edition will be a great hit for a simple reason.
The Chinese calendar names each year after a particular animal and 2014 is the year of Horse. This is a great way for BMW to entice the Chinese customers further.
This not the first time BMW has created a limited edition 7-Series. The German automobile giant has created special editions like the Steinway & Sons Piano Limited Edition.
BMW will showcase their Horse Edition 7-Series at the upcoming Beijing Auto Show, during 20th to 29th of April, 2014. The car will be offered with exclusive paint schemes and M series components will further accentuate the cars superior package.
The Horse Edition 7-Series will be available in Black Sapphire metallic, Ruby Black, Citrine Black and Moonstone. These will be limited to the special edition car.
It will get the aerodynamic package from the M Series cars. There will be a special 'Limited Edition' badge in the rear. It will also sport Standard Adaptive LED headlights, 19" alloy wheels from M Series and a shadowline exterior.
The interior will get badges, which are in form of a Horse. The steering wheel will be from the M Series. The rear seats will offer a massage feature.
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