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Audi Sales Report For Financial Year 2014: Sets Hat-Trick Of Best Ever
At the end of last year the German car maker Audi crossed the 10,000 unit sales mark to become the first luxury automaker in the country to do so.
In 2014 Audi continues its bullish run in India as the country's largest luxury car manufacturer in terms of sales by setting three new sales record, these being:
Best-ever Monthly Sales: 1404 units (Mar 14)
Best-ever Quarterly Sales: 2740 units (Jan-Mar 14)
Best-ever Financial Year Sales: 10,126 units (FY13/14)
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The brand with the four rings crossed this momentous milestone by registering a sale of 10,126 units in the period April 2013 - March 2014. In comparison, 9350 units were sold during the previous financial year.
This year alone, between January and March, Audi sold 2,740 units, as against 2616 units during the corresponding period.
To top it all, Audi India also grossed sales of 1404 units in March 2014, its the highest ever in a month in India, as against 1104 units during the corresponding period last year, registering an year-on-year growth of 18 percent.
Also Read: India Bound Audi A3 Sedan Gets Top Safety Rating
"The double achievement of selling 10000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India. We are looking forward to consolidate our position while growing profitably in the future as well. In line with our top-down strategy, we will be launching the next big Audi - Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country," said Mr. Joe King, Head, Audi India.
"Audi India was the only manufacturer in its segment to pass on the full benefit of the excise duty reduction to the customer- The customer has appreciated our gesture as shown by the March sales result." said Mr. King
"Whether in motorsport or in business, the name Audi has been synonymous with winning. Audi continues to be the market leader in the luxury SUV segment in India. Audi is also the market leader in the sports car segment in India and the launch of the Audi RS 7 sportback has further consolidated our leadership in performance cars in India. We intend to reach our customers across India and plan to expand our dealership network to 40 by the end of this year," added Mr. King.
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