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Audi Q-Drive 2014 Comes To Bangalore On Mar 29
Audi Q-Drive is an off-road experience program that's organised by the German automaker for its customers to experience its range of rugged and off-road capable SUVs.
Audi Q-Drive 2014, which was kickstarted in February, will be held in 30 Indian cities through the course of the year. The event will be held in Bangalore on March 29th and 30th.
The SUV centric off-road event lets potential customers and enthusiasts experience the off-roading capabilities of the Quattro all-wheel drive equipped range of Audi SUVs - Audi Q7, Audi Q5 and Audi Q3 - that are sold in India.
Audi has for long been India's leading luxury SUV manufacturer and it continues to do so. This year Audi is targeting to reach 6000 customers across the country for its SUVs.
"The Audi Q SUVs posted a strong increase in deliveries yet again last year. This has helped us to retain our leadership in the SUV luxury segment in the Land of quattro - India."- Mr. Joe King, Head, Audi India
Some of the cities where Audi Q-Drive will be held are Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Lucknow, Ludhiana, Mangalore, Mumbai, Nagpur, Nashik, Pune, Raipur, Surat and Vadodara among others.
The Q-Drive event is held on 2 days in each city. Participants get to drive different engine variants of Audi Q SUVs under trained supervision to understand all the nuances of the advanced technology that Audi SUVs offer.
"After two consecutive successful years of the Audi Q-Drive in India, I am extremely pleased to bring the 3rd edition of the Audi Q-Drive 2014 to our enthusiasts. This unique driving experience will be held in more than 30 cities across India for our customers. Customer delight is one of the key focus points in 2014 and customer-connect initiatives like Audi Q-Drive enable us to showcase the sportiness, sophistication and progressiveness of our brand to a wider audience. I am confident that this year, even more people will enroll in the Audi Q-Life and experience our brand philosophy of ‘Vorsprung durch Technik'," said Mr. Joe King, Head, Audi India.
"In India, Audi‘s connection with the consumer is very strong. We have really built wonderful products with the consumer in mind and the engagement with them is very distinctive. The multi-city Audi Q-Drives will further establish our connect with our target consumers and help us to explore the huge potential that India has to offer. Our luxury Q range of SUVs has been very popular in The Land of quattro-India and the younger demographic has shown immense affinity for them even in the smaller cities. In fact a substantial part of sales last year came from Audi Q3, Audi Q5 and Audi Q7," added Mr. King.
Audi India plans to expand its network to 40 dealerships by the end of 2014 from its existing 31 centers. The company opened a new showroom in Nashik earlier this year and Mumbai South, Lucknow, Bhubaneswar, Delhi Central, Karnal, Vadodara and Mangalore last year. Further developments include Visakhapatnam and Noida among others.
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