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Volvo's 'Value' Bus Brand To Roll-out In India
Volvo plans to launch these ‘Value' brand buses by 2014. Volvo believes there is a clear space for this new product and estimates a production of 10,000 units of these buses a year. The ‘Value' buses are expected to retail at Rs 40 to 60 lakh range and aims to capture 20 to 25% market share in this segment.
From the investment front, the company had announced a Rs 400 crore investment almost a year ago towards capacity expansion. Volvo India for the moment is on the right track and have successfully rolled-out all models unveiled during the Auto Expo 2012.
Have you ever travelled in a Volvo Bus? If you are looking-out for a comfortable ride, you should then definitely try out the Volvo 9400PX or Volvo 9100. All your feedback as usual is appreciated - Stay Tuned!