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Volkswagen Budget Car Brand To Be Revealed In 2014
Nissan isn't the only car manufacturer looking to build a budget sub-brand. Europe's largest automaker, Volkswagen is not averse to the idea either and is in fact already studying the viability of such a project.
At the Tokyo Motor Show Volkswagen's head of development, Heinz-Jakob Neusser revealed that a separate budget brand under the company could surface in about 12 months.
Related: VW To Introduce Compact Sedan In India
However, the project is still under developmental stage, with the main concern being quality of the cars. VW has to make sure that the budget cars are low cost, but without too drastic a compromise on quality. Quality that's comparatively sits well with VW's brand image.
"We are still working on the cost side. What's clear is that we will only make this car if it meets our standards on safety, ride, handling, comfort and so on - and that it can be made profitably," Neusser said. "It must be durable, precise and meet all the quality standards people expect from us."
The budget cars, sold under a different name, like Nissan plans to do with Datsun badged cars, will be primarily sold in China. However, they are sure to enter other emerging markets including India, Indonesia among other Asian countries.
Car sold under VW's budget sub-brand will cost about INR 5 lakhs.
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