Toyota Innova Chrome Edition Celebrates 4L Owners

Automakers, in recent times, have launched an aggressive assault on the Indian auto market. There are new launches happening more often than before, new segments being created to cash in on demand and players are entering segments which they previously had not bothered to touch.

One such segment is the premium MPV space, which for long has been under the dominion of the mighty Toyota Innova. Mahindra and Tata Motors have tried to challenge its authority in the past but failed. Lately, new players have come forth to take up that challenge. Maruti Suzuki Ertiga is one such MPV which has had reasonable success against the Innova, but it is still considered much too compact to truly hurt Innova sales.

Launched in India in 2005, the Innova is still going strong after nearly a decade and Toyota has sold 4 lakh units so far. To celebrate its success Toyota's India subsidiary, Toyota Kirloskar has introduced a Chrome Edition special package for the premium MPV. As the name clearly states, the package adds several chrome styling exterior elements, which will appeal to anyone who is fond of the shiny alloy.

You can add some bling to your Innova with the Chrome Edition package by spending Rs 31,000. The package includes:

Article Published On: Thursday, July 4, 2013, 15:33 [IST]
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