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Tata Safari Storme Launched In Bangalore
Tata Motors has launched the new Tata Safari Storme in Bangalore. The Safari Storme is being launched in the southern states in a phased manner. The premium SUV has also been launched in Hyderabad, Andhra Pradesh. The remaining two states in south India - Tamil Nadu and Kerala will witness the Tata Safari Storme's launch in another 10 days.
The Tata Safari Storme is a combination of luxury and comfort with raw power and supreme off-roading performance. Ashesh Dhar,Head - UV Product Group, Passenger Vehicle Business Unit, Tata Motors who spoke with media persons here in Bangalore said the company had already delivered 3,000 units of the Storme. He also said the premium SUV had a waiting list of 2,000 units which would come down once production increases.
Tata Motors currently has an installed production capacity of 2,000 units per month which can be increased to a higher number as and when necessary. The new Safari Storme's price is as follows:
* Safari Storme LX 4x2 - INR 9.95 lakhs
* Safari Storme EX 4x2 - INR 10.85 lakhs
* Safari Storme VX 4x2 - INR 12.58 lakhs
* Safari Storme LX 4x4 - INR 13.85 lakhs
Commenting on the launch of the New Safari Storme, Mr. Karl Slym, Managing Director of Tata Motors, said, "In the Tata Safari Storme, we once again demonstrate Tata Motors' commitment to customer centricity. We were the first to introduce SUV's in India. We now leverage our experience and customer understanding, creating an ideal SUV for today's motorists, who desire in their vehicle a perfect combination of versatility and luxury."
Mr. Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors, said, "The Tata Safari Storme is going to be the preferred choice among all age groups. The customer today is looking for style, technology and performance. The Safari Storme is the best combination of these attributes. It is the Real SUV."
Mr. Neeraj Garg, Vice President, Commercial - Passenger Vehicle Business Unit, Tata Motors, said, "The Safari Storme is indeed a go-anywhere vehicle. We have designed, powered and embellished it keeping in mind that our customers will be proud to be seen in the Safari Storme anywhere and on any occasion."
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