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Tata Motors Opens High-Tech Luxury Showroom In Bangalore
Customer is the king and you don't necessarily have to buy a Jaguar to be one. These seem to be the exact thoughts over at Tata Motors who recently opened a new premium showroom in Bangalore. The contemporarily styled showroom will cater to all the needs of customers, namely Sales, Service and Spare Part - the 3-S.
Inaugurating this world-class showroom, Mr. Ankush Arora, Senior Vice President, Passenger Vehicles (commercial), Tata Motors, said, "India's global and increasingly sophisticated consumer demands deserve a customer experience that offers comfort with technologically-driven features that enhance decision-making. As a part of our committed and rejuvenated customer focus, we are completely revamping the look-and-feel of our dealer network. We are delighted to see an early validation of our strategy - . Tata Motors has moved to seventh position in this year's JD Power survey on sales experiences with a score of 825 index-points, from twelfth position in 2012. There has been a steady rise in our rating across all seven servicing parameters."
Spread across an area of 11,000 sq.ft, the high-tech facility has 4,000 sq.ft of showroom space. Here customers will experience world class service and features such as video walls, Wi-Fi connectivity, luxurious customer lounge area and a cafe corner graces the floor. Besides cars the showroom will also sell accessories and lifestyle merchandise. Soon, customers will also be able customize cars using tablet PC on the giant screen.
As part of its HORIZONEXT strategy, of which customer satisfaction is a major part, Tata Motors will continue to enhance customer experience ensuring world-class retail brand offering and best vehicle ownership experience. It intends to open 30 more showrooms in Southern India.
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