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Ssangyong Motors Sales Go Up With Korando Launch
Ssangyong Motors, the Korea based SUV manufacturer owned by Mahindra, has had a change in fortune following it takeover by the Indian auto giant. First, the Rexton facelift proved a hit and that upwards trend is being carried forward with the launch of the Korando Turismo.
Ssangyong managed to sell nearly 13,000 vehicles last month, more than half of which were exports. Compared to the same period from last year that's an improvement of 28.1 percent. Meanwhile, sales in Korea itself has seen a healthy jump of 39.1 percent year on year. Mahindra has plans to launch the Korando SUV in India in the near future.
Press Release
Ssangyong Motor's global sales exceed 12,000 vehicles for the third consecutive month in June 2013
-Ssangyong sold a total of 12,858 vehicles in June; 5,608 vehicles in Korea and 7,250 exports, increasing 28.1% from a year earlier.
-Recorded an increase in Korea sales for the sixth straight month, increasing by 39.1% year-on-year.
-Ssangyong will sustain this uptrend in the second half by conducting various promotion activities, entering new overseas markets and strengthening its product line-up.
July 16, 2013, Bangalore: Ssangyong Motor, part of the USD 16.2 billion Mahindra Group, announced that it has sold a total of 12,858 vehicles in June 2013 - 5,608 vehicles in Korea and 7,250 in exports, including CKD kits. Its sales uptrend continued for the fourth straight month since February this year.
This strong performance was driven by the launch of the Korando Turismo, with the company's monthly sales exceeding 12,000 units for three months in a row, increasing by 28.1% year-on-year. Its cumulative sales from January 2013 also rose by 22.6% compared to the same period last year.
This growth is backed by an upswing in Korea sales. The Korando brand family including the Korando Turismo has led this sales momentum.
Commenting on the performance, Dr. Pawan Goenka, President, Automotive and Farm Equipment Sector, Mahindra & Mahindra, said, "Ssangyong's deep insight into evolving consumer trends in Korea is helping it to drive volumes in its home market. The creation of the Korando sub-brand is another key success factor for the company that is attracting younger buyers who have an active lifestyle."
Ssangyong's exports in June also grew by 20.7% year-on-year and its cumulative sales rose by 15.4% compared to the same period last year, thanks to increased shipments to Russia and Central & Southern American markets such as Chile.
In particular, the company exported a total of 18,858 units to Russia in the first half of 2013, accounting for 46.9% of overall exports, which means the Russian market is the largest export market for Ssangyong.
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business' Award in the ‘Emerging Markets' category.
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