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Video: Man Of Steel Ram 1500 Power Wagon
A one off Ram 1500, dubbed Power Wagon has been developed to promote the upcoming Man of Steel movie. The Power Wagon features a unique body colour, with Superman themed styling elements. You can read more about the Power Wagon in our previous post here.
What led to the Power Wagon was the featuring of the Ram 1000 pickup truck in the movie, where we'll see Clark Kent driving it. As part of the collaboration between Warner Bros and Ram, a "Man of Steel" themed tv-commercial has been launched, with the theme of the ad being "Everyone has the ability to do something amazing. Some just do it on a more regular basis."
"Ram celebrates those who dare to be great and never back down from a challenge," said Reid Bigland, President and CEO, Ram Truck Brand. "This is the essence of Superman and also embodies our Ram truck buyers, who believe in hard work, integrity and standing up for what is right," he added. You can watch the short TV commercial, which includes a few scenes from "Man of Steel", in the gallery below.
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