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Nissan One Of The Best Global Brands For 2013; Hikes Price In India
Interbrand, a brand consultancy has brought out its annual Best Global Brands Report, in which Japanese automaker, Nissan has been named as one of the best brands in the world for 2013.
Nissan has been ranked 65, which is up from 73 in 2012. What worked in favour of Nissan were its high performance, technically advanced, Nismo badged sports cars and its advancement in the field of zero emission mobility. The highly popular, all electric Nissan LEAF is proof of the latter. The LEAF is in fact, among the best selling electric vehicles in the world. Nissan was ranked fifth overall out of 50 brands in that report in this regard.
The value of Nissan brand has increased by 25 percent from $5 billion to $6.203. "The power of our brand is a core pillar of our Nissan Power 88 strategic plan, which means that it's essential to our growth plan," said Roel de-Vries, Nissan Corporate Vice President and global head of marketing, brand and communications. "These rankings demonstrate we're on track to achieve the ambitious brand power goals we set in our mid-term plan."
Price Hike
In other Nissan news, the automaker, in India, raised prices of its vehicles starting from October 2013. Nissan vehicles now cost 1.4 percent to 2.9 percent more depending on the models. Nissan's product lineup consists of Sunny, Micra, Micra Active. The company is also scheduled to launch the new Terrano compact SUV this month.
The reasons given for the price hike are higher production cost and low rupee value. Mr. Nitish Tipnis, Director - Sales & Marketing, Hover Automotive India (Nissan's National Sales Company in India) said, "The prices are revised to minimize the impact of rupee depreciation and offset rising input costs and raw materials costs due to inflation. The price increase is marginal and we are confident that our valued customers will appreciate our efforts to offer them globally renowned products at affordable prices."
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