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Nissan Launches World's First 360 Degree Ad Wrap
Nissan has launched the world's first advertising wrap spanning 360 degree. The ad titled 'Turn every drive into a ride with Google Send-to-Car technology', promotes the Nissan Juke crossover and its Nissan Connect technology inside the London Underground.
The 360 degree advertising wrap covers the walls, ceiling and floor of the walkway to the Bakerloo and Victoria lines inside Oxford Circus station. The ad will give the 2.7 million passengers who will use the walkway in the next two weeks the impression of standing on the rooftop of a skyscraper in the middle of the city at night, as the Nissan Juke goes over them.
The Nissan Connect technology is a feature that allows users to plot a route on any device and transfer it over to the Nissan Juke's navigation system, using Google Send-to-Car technology.
Press Release
NISSAN GETS INTO UNDERGROUND WRAP
Nissan has launched the first ever 360o advertising wrap inside the London Underground to promote the funky Juke crossover and its innovative Nissan Connect technology.
The 360o advertising wrap covers the walls, ceiling and floor of the walkway to the Bakerloo and Victoria lines inside Oxford Circus station.
The campaign will highlight the Nissan Connect technology that allows drivers to plot a journey on any device and send it remotely to their car. Featuring the strap-line 'Turn every drive into a ride with Google® Send-to-Car technology' the advert will give the 2.7m passengers who will use the station over the next two weeks the impression that they're standing on the roof of a building in the middle of a cityscape at night, as the Nissan Juke glides above them.
Guillaume Masurel, Marketing Director at Nissan Motor (GB) said: "This campaign will create a brief moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up. It also pays homage to a commitment at Nissan that we reflect products, such as Nissan Connect, through innovative and engaging marketing.'
Google® Send-To-Car technology is available on the Nissan Juke n-tec. Priced from £16,295, this gadget-focused model features dramatic 18-inch black and silver alloy
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Nissan gets into underground wrap... 2.
wheels, gloss black B-pillars and door mirrors and black bezels for the bonnet light strips. On the inside, a gloss black centre console and gloss black door trim finishers complete
the funky look. In addition to the Google® Send-To-Car technology, the new generation Connect system integrates the Juke's sat nav system with Bluetooth connectivity for mobile phones and MP3 players.
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