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Audi India To Be Led By Joe King; Perschke Heads To Germany
Audi India will be headed by Joe King starting from September 1st. Michael Perschke meanwhile, has been moved to the role of Head of Network Strategy and Business Management in Audi AG, back in Germany.
Joe King previous role was that of General Manager and Dealer Principal of Audi Centre Sydney, a retail subsidiary of Audi Australia. King has over 23 years of experience in the automotive industry, having joined Toyota in 1990 and then having worked with BMW before joining Audi Australia.
From 1996 until 2009, Joe King held various roles with BMW Group Australia including Managing Director of BMW Sydney and General Manager of Sales. He also held the position of General Manager of Sales at BMW Melbourne, along with the role of Finance and Insurance Manager.
The outgoing Michael Perschke on the other hand has had a very successful tenure as the head of Audi India. Under Perschke's leadership, since his appointment in 2010, Audi India has reached new heights. The company moved from selling 3003 cars in 2010 to 9003 cars in 2012 and subsequently it became the No. 1 luxury car brand in India during the 201-13 financial year.
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