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Merck Launches Meoxal Taklamakan Gold Automotive Pigments in India
Mumbai, September 20, 2013 - Meoxal Taklamakan Gold follows Meoxal Wahiba Orange as the second effect pigment in the new Meoxal range to be launched in India. Developed for automotive coatings, Meoxal Taklamakan Gold combines unique effects with superb performance; thereby also fulfilling the requirements of plastic coatings and other demanding applications.
Named after the Chinese Taklamakan Desert, the world's second-largest desert, this pigment with its rich, brilliant gold tone and glittery finish, reflects the myriad colour plays of shifting sand dunes of this unique region.
As a pioneer in the effect pigments, Merck has always been at the forefront of advanced technology and the latest in global trends. Taking its commitment forward, Merck created Meoxal giving customers an opportunity to witness and experience the latest innovations in the world of design.
Like all pigments in the new product series, Meoxal Taklamakan Gold has a specially treated surface. Thanks to this special CWT ("Carbitol and Weather Treatment") surface treatment; it is highly suitable for innumerable high performance applications. Using the new pigment in waterborne coating systems is particularly straightforward because no additional passivation is needed.
Its properties at a glance
• Coloristic characteristics
• Outstanding performance in waterborne coating systems
• Versatile combination possibilities with other absorption and effect pigments
• Optimized particle size distribution for coating applications
• Good shelf life
Speaking about the new launch, Siddhartha Sengupta, Regional Sales Director Asia (Decoratives) said, "With the tremendous response received for the Meoxal Wahiba Orange, we continue to support our customers in the development of new and innovative coatings. With the launch Meoxal Taklamakan in India, we are setting yet another milestone in pigment technology and are confident that it will be well received by the auto and plastic coatings industry."
About Merck
Merck is a leading pharmaceutical, chemical and life science company with total revenues of EUR 11.2 billion in 2012, a history that began in 1668, and a future shaped by approximately 38,000 employees in 66 countries. Its success is characterized by innovations from entrepreneurial employees. Merck's operating activities come under the umbrella of Merck KGaA, in which the Merck family holds an approximately 70% interest and free shareholders own the remaining approximately 30%. In 1917 the U.S. subsidiary Merck & Co. was expropriated and has been an independent company ever since.
Merck in India The Merck Group has been operating in India since a little before the turn of the twentieth century. Merck Limited (formerly E. Merck Limited) was set up in India as the first Merck subsidiary in Asia in 1967. The Company operates both its Pharmaceuticals and Chemicals businesses in the country. Merck was also the first Merck Group Company to go public in the year 1981. The Merck Group now holds 51.8% of the share capital in Merck Limited, while the remaining 48.2% is traded on the Bombay Stock Exchange Ltd. and National Stock Exchange of India Ltd.
Following the acquisition of Millipore, a leading life science company in USA, in 2010; the resulting entity, Merck Millipore is now a leader in the field of life sciences. Prior to that, in 2009, Merck acquired Bangalore Genei to become one of the leading bioscience entities in India. Merck, through its manufacturing facility at Goa, is the only manufacturer of Guaiazulene, Thiamine Disulfide (TDS) and Oxynex ST, in addition to being the largest manufacturer of Vitamin E in India. Merck in India also produces injectables and soft gel capsules; its Dehydrated Culture Media plant is the first for Merck outside Germany. (For more details, please visit www.merck.co.in)
About Performance Materials
Merck's Performance Materials division offers highly innovative materials, advanced technologies, and high-tech chemicals to clients in the consumer electronics, lighting, printing, plastics, and cosmetics industries. Our market leader products include liquid crystals for LCD displays, new lighting technologies, and functional and effect pigments.
Effect pigments from Merck: Merck is one of the world's leading suppliers of effect pigments for the coatings, plastics, printing, cosmetics, food, and pharmaceutical industries. Effect pigments underscore the emotional impact of colour and are an important design element when creating surfaces with a special appearance or quality. Application possibilities range from cars to packaging and high-tech products up to building facades. In addition to decorative effect pigments, Merck offers pigments that also have functional applications such as heat-reflecting or anti-counterfeiting pigments.
[Press Release]
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