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Mercedes-Benz StarDrive Experience Graces Nagpur
Mercedes-Benz conducted its StarDrive Experience event in Nagaur for the first time. The driving experience was held at Jain International School on Kamleshwar Road between 21-22 September.
The StarDrive Experience provides prospective and existing Merc customers the best way to learn and put to use the abilities of Mercedes cars. The drivers are taught the various aspects of driving safetly and handling the car in difficult situations.
Participants get to experience several safety and driver aid features of cars such as ML-Class and the GL-Class and the flagship sedans like the C-Class and E-Class.
Speaking of this initiative, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, "The StarDrive Experience is one of Mercedes-Benz's the key customer outreach programs and it has received great response from our customers across markets. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive for Mercedes-Benz India and the fascinating brand experience provided to our valued patrons is one of the key pillars of our strategy. With our strong and impactful product launches we have achieved great success and we are confident of continuing this momentum through till the end of the year. Platforms such as StarDrive Experience, we believe are critical to accomplishing our goals for the Indian market."
Mercedes-Benz StarDrive Experience is in its fourth year in India. The driving extravaganza employees some of the most talented professional drivers, with 12-15 years experience, to familiarize participants in the dynamics of driving Merc vehicles.
Participants also got to win prizes, including a grand winner who will take home a ticket to the upcoming Indian Grand Prix in Delhi.
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