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Mercedes-Benz India Registers a Massive 58% Growth In Q3
The year 2013 has seen Mercedes-Benz in India taking a very aggressive stance against its German rivals, Audi and BMW. First came the launch of the A-Class hatchback, what it calls India's first luxury compact car. This was followed by the commencement of local production of the newly launched GL-Class luxury SUV.
The outcome has been extremely positive. Merc sold 1,011 units in September 2013 alone, as against 654 units in September 2012. Its Q3 sales (July-Sept 2013) has witnessed a solid year-on-year growth of 58.3 percent, with 2696 units sold. Also, in the last nine months the company has witnessed a growth of 31 percent, with 6461 unit sales.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on this strong performance, "Fundamentally strong brands like Mercedes-Benz perform robustly amidst challenging market conditions and it reiterates the fact that the Three Pointed Star remains to be the most preferred luxury auto brand amongst customers. Our Year of Offensive strategy yielded satisfactory result as we continue to improve our strong performance with each quarter, amidst one of the toughest market situations faced by the industry. Our fascinating product range, qualitative network expansion coupled with industry best cost of ownership programmes helped us achieve significant customer confidence. We are confident of maintaining this positive momentum for the remaining quarter and achieve our targeted growth for 2013."
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