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Mercedes-Benz Inaugurates New Showroom In Coimbatore
Coimbatore: Continuing the endeavor of fascinating its growing customer base, Mercedes-Benz India today inaugurated its state-of-the-art 3S facility in the Manchester of South India, Coimbatore. Sundaram Motors Coimbatore, Mercedes-Benz's new dealership is strategically located in the heart of the city on Mettupalayam Road, providing easy access to the customers. The 3S facility was inaugurated by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: "We are excited to inaugurate our state-of-the-art 3S facility in Coimbatore which is an emerging market and look forward to provide our valued customers a fascinating experience of owning the Three Pointed Star. Coimbatore has seen a positive growth in demand for luxury cars and our customers will be delighted with a Mercedes-Benz dealership in their own city. With the inauguration of this dealership, we aim to reach out to more customers in the growing Tier II cities and give them an unparalleled luxury experience. We at Mercedes-Benz India believe that our dealer partners personify the brand and its ethos. Sundaram Motors have been our long standing partners and understands the demands of the market and we are confident that they will ensure a fascinating experience for each of our customers."
At the launch of the new E 63 AMG in Coimbatore, Mr. Kern elaborated, "2013 is the ‘Year of Offensive' for Mercedes-Benz India and it comprises introducing new fascinating products coupled with strategic market penetration. Coimbatore has a potential for luxury cars and also a penchant for performance cars; and we are only pleased to see our customer base increase in this market. The launch of the new E 63 AMG further reiterates our promise of bringing fascinating cars and providing memorable brand experience for the valued customers of the Three Pointed Star in Coimbatore."
The state-of-the-art 3S facility by Sundaram Motors is set up within a period of twelve months and can display nine cars. The new state-of-the-art facility has a Mercedes café, Valet Parking, accessories boutique and a driver's lounge as well. With all these diverse brand features, the entire ambience of Sundaram Motors Coimbatore lives up to the expectations of the distinguished Mercedes-Benz customers. Convenient location backed by top notch infrastructure aims to make the entire experience of buying a Mercedes-Benz from this facility a memorable one. Fifteen dedicated and well trained sales personnel will assist the customers and will ensure that the experience of purchasing and owning their dream Mercedes-Benz remains hassle free.
Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors stated "Our strong association for last ten years with Mercedes-Benz grew manifold and the inauguration of the new dealership in Coimbatore is yet another milestone achieved. As partners we are excited with the immense possibilities that this city and neighboring towns offer. The market trends in these areas show a definite ascend in the aspirational quotient of owning a luxury car like Mercedes-Benz. At Sundaram Motors we always ensure that our patrons are offered Mercedes-Benz's globally famed vehicle ownership experience enabled through its fascinating range of cars and coupled with the benchmarking servicing standards. We pledge to provide an unparalleled vehicle ownership experience to our esteemed customers of Coimbatore".
The top-notch service center at Sundaram Motors Coimbatore is spread over a 12,500 sq. ft. and employs thirty five highly skilled personnel. With ten productive bays and a capacity of servicing five cars a day this enables round the clock customer support. The workshop is equipped to undertake general repairs, accident jobs, body paint, spares and maintenance work.
The launch of E 63 AMG is part of Mercedes-Benz's product offensive for the Indian market. The E 63 AMG's 5.5 Litre V8 Biturbo engine delivers 557 hp of power and a class leading 720 Nm of torque, making it an outstanding luxury sedan combining the performance attributes of a sports car. The connoisseurs of Mercedes-Benz AMG vehicles in Coimbatore will now experience the performance and driving dynamics of the E 63 AMG even more with the broader scope of standard equipment and appointments. With the launch of the new E 63 AMG Mercedes-Benz India reiterates the philosophy of Best or Nothing for its customers in Coimbatore. The E 63 AMG will be priced at Rs. 1.31 Crores (ex-showroom Coimbatore).
Mercedes-Benz India has earmarked the year 2013 as the year of offensive. The year has seen the launch of some of the most exciting products from Mercedes-Benz stable. The year started with the launch of the iconic G63 AMG and continued the trend with the luxury full-size SUV, the GL-Class. Mercedes-Benz India also pioneered the new compact luxury segment with the new A-Class and then launched the most sought after luxury executive sedan E-Class. The product offensive of Mercedes-Benz India continues with the launch of the ultimate Luxury Tourer B-Class Diesel and the new E 63 AMG is Mercedes-Benz India's latest launch. Besides these fascinating products Mercedes-Benz India registered a strong 32% year-on-year growth for the period of April-June 2013.
The inauguration of Sundaram Motors Coimbatore is part of Mercedes-Benz India's strategy to leverage the substantial demand of luxury car in the city and neighboring markets. With the inauguration of the 3S facility in Coimbatore, Mercedes-Benz India continues to add value to its growing customer base providing the most comprehensive and qualitative network reach by any luxury car maker in India, spread across 32 cities and 57 outlets.
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