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Mahindra Celebrates World Anti-Counterfeiting Day
On this occasion Mahindra has partnered with Society for Indian Automobile Manufacturers (SIAM) to enlighten its customers about the advantages of using genuine spare parts. Mahindra dealerships across the country will also provide valuable knowledge about how to avoid counterfeit parts to visitors.
Press Release
Mahindra celebrates World Anti-Counterfeiting Day, 8th June 2013, in association with SIAM
- Mahindra dealership workshops across India celebrate World Anti-Counterfeiting Day, 8th June 2013
- Strongly advocate use of original and genuine spare parts
- Undertake awareness drives to educate customers about the pitfalls of anti-counterfeit parts and importance of using genuine parts
Mumbai, 8 June 2013: Mahindra & Mahindra Ltd. (M&M), India's leading SUV manufacturer, has joined hands with the Society for Indian Automobile Manufacturers (SIAM) to commemorate World Anti-Counterfeiting Day on 8th June 2013, in its dealership network across India. SIAM and Indian automotive players have been extremely concerned over the growing rate of spurious auto parts, roughly estimated at 36% of the INR 330 billion Indian automotive aftermarket.
On this occasion, Mahindra's channel network of dealers and spare part stockists across India will take up different initiatives to create awareness about the issue. These include customer education through training and interaction with experts at various Mahindra dealerships, display of banners and posters and distribution of specially designed hand outs to customers. These initiatives would help enhance awareness with relation to counterfeit parts and also promote usage of genuine spare parts.
Speaking on the occasion, Sanjoy Gupta, Vice President - Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said "The Auto industry is under pressure from thriving counterfeit trading of auto parts from the perspective of passenger safety, vehicle durability and value to customers. Counterfeiting is a global concern for the trade and economy. Mahindra, as a responsible automotive player, is taking aggressive steps to curb the usage of counterfeit parts in its network and ensure excellent supply of genuine spares to its countrywide channel network."
To know more on World Anti-Counterfeiting Day, Mahindra owners can contact their nearest dealership or call toll-free help line no: 1800-209-6006
Today, Mahindra & Mahindra Ltd. has a wide network of over 400 authorized workshops spread across the length and breadth of the country.
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business' Award in the ‘Emerging Markets' category.
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