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Mahindra Monsoon Challenge 2013 Kickstarts
Mahindra Adventure has started the 3rd edition of Mahindra ‘Monsoon Challenge in association with Apollo Tyres. The TSD (time, speed, distance) rally is one of the Challenge series of motorsport events held by the leading Indian SUV manufacturer.
The event started in Bangalore and more 30 participating Mahindra vehicles will travel through Mangalore, Shimoga & Goa, covering a total distance of more than 1000 kms in 3 days. The winning teams will go home with a total prize money of Rs. 13 lakhs.
Press Release
Mahindra ‘Monsoon Challenge 2013' in partnership with Apollo Tyres, rallies ahead in its 3rd edition
One of India's biggest TSD (time, speed, distance) rallies with over Rs.13 lakh as total prize money
Synopsis:
-Monsoon Challenge 2013 held under the Mahindra Adventure umbrella brand as part of the Challenge series
-Motorsport event with the highest prize money worth Rs. 13 lakh on offer
-Mahindra vehicles will traverse the challenging route starting from Bengaluru & moving on to Mangalore, Shimoga & Goa
-In its third edition, more than 1000 kms will be traversed in 3 days
-All set to challenge the monsoon and provide unlimited fun for enthusiasts
July 24, 2013, Bengaluru: Mahindra & Mahindra Ltd. (M&M Ltd.), India's leading SUV manufacturer, kick started the Monsoon Challenge 2013 in association with Apollo Tyres. It promises to be one of the biggest TSD (time, speed, distance) rallies with the most rewarding prize money on offer. The Monsoon Challenge 2013, currently in its third season, will see participation from over 30 vehicles, from the Mahindra stable, maneuvering the challenging route of more than 1000 kms in 3 days.
Held under the Mahindra Adventure umbrella, it is a part of the Challenge series of motorsport events that was launched in 2011. A unique concept, as the name suggests, TSD rallies are not only about speed. The driver and the navigator are expected to keep a track of time in tandem with the distance covered. The Monsoon Challenge 2013 promises to be one of India's biggest TSD (time, speed, distance) rallies, which will start from the IT capital of the country - Bengaluru. The rally will make its way through Mangalore, Shimoga to the party capital of the country - Goa. En route, the participants will navigate highways, B roads and stretches of rough road, with the magnificent Western Ghats as the backdrop. With total prize money worth Rs. 13 lakh on offer, it is by far one of the highest amounts for any motorsport event in India. This competitive rally is being organized exclusively for Mahindra owners. The event has also been duly approved by the Federation of Motor Sports Clubs of India (FMSCI).
Speaking on the occasion, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, "In keeping with our promise of providing adrenaline pumping challenges, we are pleased to unleash the third edition of Monsoon Challenge 2013 in association with Apollo Tyres, under the umbrella brand of Mahindra Adventure. This Challenge promises to be one of the biggest TSD rallies in terms of the prize money on offer. Through these TSD rallies, it is our aim to provide exciting opportunities to engage the changing mindsets, aspirations and lifestyles of upwardly mobile Indians. The journey also aims to celebrate the monsoon vistas of incredible India as it passes through some of India's most exotic locales. So here's your chance to get in the driver's seat and get ready to get lost."
Commenting on the association, Satish Sharma, Chief, India Operations, Apollo Tyres Ltd said, "With the Monsoon Challenge, we continue to strengthen our partnership with Mahindra & Mahindra and share a common platform to showcase our respective high performance products. Events like the Monsoon Challenge help us to connect with demanding customers and validate the performance of our SUV range of tyres on varied road conditions including dry and wet conditions. Further, with Apollo's commitment to make the safest product for its consumers, backed by global R&D in Europe, we wish all the participants a safe driving experience."
The Mahindra Monsoon Challenge route is chalked out by the Mahindra Adventure team in association with IMSC (Indian Motor Sport Club of India), while the ‘With You Hamesha' service team will ensure that participants can enjoy the rally unhindered.
About Apollo Tyres Ltd
Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer. It is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. The company has four manufacturing units in India, four in Southern Africa and one in the Netherlands. Apollo's subsidiary companies are Apollo Tyres South Africa Pty Ltd (previously known as Dunlop Tyres) and Apollo Vredestein BV in the Netherlands. India, South Africa and Europe are the company's three domestic markets from where products are exported to 100+ countries. In each of the domestic markets, the company operates through a vast network of branded, exclusive and multi-product outlets.
About the Mahindra Adventure Initiative
A unique concept to showcase the off-roading capabilities of Mahindra vehicles, Mahindra Adventure will function as an umbrella brand with a series of adventure and motor sports events organised under its banner.
Mahindra Adventure unleashed a series of events throughout the year such as the popular off-roading event, the Great Escape, several Challenges, which are sporting events in keeping with the company's promise of providing adrenalin pumping challenges, Multi-Day Escapes, such as the Monastery Escape (10 days) & Royal New Year Escape (6 days), Tri- Nation Escape (Bhutan, India & Nepal - 14 days) & Authentic Goa (4 days).
Mahindra Adventure also enters official teams in some of India's most popular motorsports events including Dakshin Dare, Raid de Himalaya, Desert Storm and INRC.
To spread the DNA of off-roading, the Mahindra Adventure team has also recently launched the Mahindra Training Academy, the 4x4 track, at Igatpuri.
For more information please visit www.mahindraadventure.com
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business' Award in the ‘Emerging Markets' category.
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