Lotus F1 & Emaar Properties Join Hands

Lotus and commercial property investment company Emaar Properties have signed a two-year deal commencing from the Formula 1 Italian Grand Prix here this weekend.

Emaar's portfolio includes such notable properties as The Dubai Mall and Burj Khalifa, the world's tallest building. As part of the agreement, Emaar will enjoy a presence on the Lotus' E21 car.

Lotus F1 Emaar

Team principal Eric Boullier said: "We are delighted to begin this new relationship with Emaar Properties; particularly as the UAE has been a fruitful location for us on track with Kimi Räikkönen winning the 2012 Abu Dhabi Grand Prix. "That victory truly confirmed that Lotus as one of the foremost outfits in Formula 1 and we have continued our strong performances this season."

The Chairman of Emaar Properties, Mohamed Alabbar, also commented, "Formula 1 brings man, mind and machine together in one exciting journey to perfection. The minute attention to details, the passion and commitment, and the determination of every participant to push the boundaries are values that have also set Emaar apart, as we challenged accepted norms to develop world-class projects such as Burj Khalifa and The Dubai Mall.

To find out more about Emaar Properties, click on the links below:

[IANS]

Article Published On: Thursday, September 5, 2013, 21:04 [IST]
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