Range Rover Sport New York Unveiling On March 26

Updated: Tuesday, March 12, 2013, 17:13 [IST]

While the most celebrated new automobiles made their global debut at the Geneva Motor Show in Europe, British luxury SUV brand, Tata owned Land Rover decided on a different platform for unveiling the next generation Range Rover Sport.

The all new Land Rover Range Rover Sport will make its worldwide premiere on March 26 on the eve of New York Auto Show . The reason being that the Big Apple is Range Rover Sport's largest market in the world. Land Rover sells more Range Rover Sports in New York city than in any other metropolitan in the world and is the automaker's best selling model in North America.

For this reason, Range Rover Sport will not see a traditional unveiling at the auto show stands. Instead, Land Rover has arranged for a special drive through to be held. The new Range Rover Sport will be driven through Manhattan, New York, on March 26th and this will be streamed live on a dedicated website (click here) for everyone in the world to watch.

John Edwards, Land Rover Global Brand Director, said: "The all-new Range Rover Sport takes the model to another level. It is Land Rover's most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation."

More details about "Land Rover's fastest, most responsive and most agile vehicle to date" will be revealed on March 26. So, stay tuned.