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Honda ‘Exciting H Design!!!’ Design Language Will Be Its New Face
The 2014 Honda Jazz that Honda launched a few weeks back in Japan has front fascia that is unlike any other Honda vehicle. This, as it turns out, is the new design language that the Japanese automaker has adapted.
Called ‘Exciting H Design!!!', Honda says it will apply the new design language across its global product lineup to "promote a more unique character and stronger presence around the world."
As for the three exclamation marks, according to Honda they stand for ‘High Tech', ‘High Tension' and ‘High Touch'. Three factors, incorporating which into the interior as well as exterior, it believes, will render more unique and exciting designs.
Honda explains how the new design language is implemented throughout any of its car.
"Exterior Design
High Tech
Honda's new design identity, "Solid Wing Face," is adopted. While positioning the "H" mark in the center, the area from the front grill to the headlights will be designed in an advanced style as one uninterrupted flow.
High Tension
A well-toned body with beautiful proportion, "Athlete Form," is realized.
High Touch
Honda strives to realize "Dramatic Surfacing," well-elaborated form that provides an emotional attraction.
Interior Design
High Tech
Honda pursues an easy-to-see/easy-to-use "Advanced Interface" by adopting advanced technologies.
High Tension
A sporty and emotional "Personal Cockpit" is realized.
High Touch
Honda expresses its "Craftsmanship" by creating thoughtful interiors with an emphasis on the texture of materials."
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