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Ford MyEndeavour Alterrain Series Launched On NGC
Ford in association with National Geographic Channel has announced MyEndeavour Alterrain - an all-new adventure driving series. This TV series will feature five celebrities, who will go on an adventure in Ford Endeavour Alterrarin Edition off road vehicles and their thrilling experiences will be captured and followed in the series.
These five celebrities include writer Chetan Bhagat, filmmaker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal, who will go on a quest to "find answers to their personal endeavours."
"Ford has found a fitting partner in National Geographic Channel to present MyEndeavour Alterrain. Real people and their real experiences have been synonymous with both Ford India and National Geographic Channel and the viewers of this show would be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour Alterrain Edition," said Vinay Piparsania, executive director, Marketing Sales and Service, Ford India.
Vijender Singh's journey will take him through Rajasthan till the Indo-Pak Border Post, where he wishes to sing for the Jawans posted there, Chetan Bhagat will drive to meet India's only African tribe in Junagarh, Gujarat, while Nagesh Kukunoor wishes to complete an unfinished road-trip he had undertaken in 1995. Gul Panag wishes to capture India's cultural diversity by driving from Goa to Hampi and finally, Rajeev Khandelwal will travel from Dibrugarh in Assam to Pasighat in Arunachal Pradesh and camp under the night sky.
MyEndeavour Alterrain adventure reality series is scheduled to begin from May and will be telecasted once a week, followed by repeat telecast twice a week.
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