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Ford India Records Best-Ever Sales; Ecosport Is The Game Changer
New Delhi, August 1: Ford India sold 12,338 domestic wholesales and export units in July, the highest-ever monthly sales in its history. This is a surge of 48 percent year-on-year. Ford India sold 7,867 wholesale units domestically, a 26 percent increase compared to July 2012. The all-new Ford EcoSport received 30,000 bookings in the first 17 days after its launch, creating high dealer traffic and sales momentum, in contrast to the overall macroeconomic challenges facing the subcontinent.
This July, Ford India exported 4,471 units, its highest export number ever, an increase of 114 percent year-on-year from 2,087 units. "Despite the near-term difficulty in the economy, our customers have put their trust in the urban SUV EcoSport, and with the Figo ranking as the best premium compact car in the prestigious J.D. Power India vehicle dependability study 2013, we are delighted to achieve the highest-ever sales in our history this month. It's encouraging to see customers visit our showrooms, ready to experience new emerging segments that are driving growth," said Vinay Piparsania, executive director, Marketing, Sales and Service.
In July, Ford India commenced shipments of the EcoSport to South Africa, Mexico and Aruba. The company inaugurated a dedicated car parking yard at the Chennai port to handle the increased export vehicle volume more efficiently. "With Chennai strongly positioned as a regional export hub for Ford, we are excited to register the highest-ever exports too and are hopeful that the Chennai-built vehicles will satisfy customers in international markets." he concluded.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company's models include the Figo, Fiesta, Ford Classic, Endeavour, and the most recently launched Ford EcoSport.
Ford's operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford's businesses in India employ 11,500 hard-working, dedicated men and women.
For more information, visit www.india.ford.com
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