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Ferrari And Apple Partnership Brings iPads To Cars
Ferrari, the world's most powerful brand, according to a recent report and Apple, one of the world's largest and powerful company have now joined hands. The partnership between two of the top companies of the automotive and tech world was confirmed at the Geneva Motor Show.
While the launch of the Ferrari LaFerrari captured most attention at Ferrari's stand in Geneva, company CEO Luca Cordero Di Montezemolo also made another important announcement about Ferrari's partnership with Apple saying, "more precise" details will be revealed in the coming months.
Providing the world its first glimpse of the coming together of two premium brands was a grey Ferrari FF at the stands.
The Ferrari FF sported, for the first time, Apple's Siri ‘Eyes Free' driver aid system. As the name suggests the system allows drivers to control various car infotainment and phone functions just using voice commands.
In addition to the Siri ‘Eyes Free' system the rear of the front headrests of the FF, each held an iPad mini to take care of the passengers' entertainment needs.
From the image it looks like Ferrari put the Apple tablets in the car in a haste as they are were embedded, but held in place by leather cases.
We look forward to more news from Ferrari and Apple about their future plans.
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