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Audi India Registers 57 Percent Growth In May
If being the number one luxury automaker in India was not rewarding enough, Audi India has now recorded an impressive growth of 57.42 percent in the month of May. The German auto giant has so far, this year, sold 4096 units and is well on its way to reach its annual target of 10800 units. Audi, which is also the leading luxury SUV company in India, recently celebrated the anniversary of its highest selling SUV, the Audi Q3, by offering special finance schemes.
To further establish the brand in the country and to offer better services to its customers Audi plans to open 34 new dealerships in the country by the end of 2013. The automaker took a step towards this goal by opening its first showroom in Bhubaneswar. Audi now has 26 showrooms spread across the country. More information can be found in the press release below.
Press Release
Audi India records an impressive growth of 57.42 % in May
Registers strong growth of 24.8% YTD
· 710 units sold in May 2013 (+57.42%)
· 4096 units sold from January to May, 2013 (+24.8%)
· Opens 26th world-class Audi showroom in India: Audi Bhubaneswar
· Plans to expand network to 34 dealerships across India by end of this year
· Audi sportscar experience travels to Bhubaneswar & Delhi after a successful run in Pune & Goa
· Audi maintains its leadership position in luxury SUV segment in India
Mumbai, June 04, 2013 - Audi, the German luxury car manufacturer continued its successful course in India with yet another remarkable month. With 710 units sold in May 2013, Audi India clocked a growth of 57.42% over the same period last year (May 2012: 451 units). For the period January to May 2013, the brand with the four rings grew by 24.8%, delivering 4096 units as compared to 3282 units during January to May 2012.
"2013 is proving to be a great year for Audi in India. Not only are we achieving spectacular growth month on month, we also achieved market leadership in the luxury car segment in India. It is now important to sustain this momentum to reinforce our leadership and I am confident that we will achieve our sales target of 10800 units (+20%) by the end of this year. At Audi, we have demonstrated over the past 6 years how to delight customers through technology and highly innovative concepts that are in line with our philosophy of ‘Vorsprung durch Technik'. Today, we have emerged as a dynamic and visionary brand with cars that exemplify sportiness, progressiveness and sophistication. All this gives us the confidence to continue to expand our innovative product range, dealer network and introduce some unique engagement initiatives for our customers and prospects." said, Mr. Michael Perschke, Head, Audi India.
"At Audi, we have always been at the forefront of offering our customers a luxurious and sporty driving experience. After Delhi and Mumbai, we rolled out the Audi sportscar experience in Pune and Goa this month where our customers got an opportunity to experience the sporty range of our cars. Audi sportscar experience will now travel to Bhubaneswar and Delhi," added Mr. Perschke.
Audi has continued with its product and dealership expansion strategy in 2013. The company has already opened three showrooms in Mumbai South, Lucknow and Bhubaneswar and introduced to the Indian market, the new Audi Q5, new Audi R8, the 2.0 TFSI variant of Audi Q3 and the Audi R8 V10 plus. Recently, the company also introduced the special edition Audi A6.
Recently, Audi celebrated the anniversary of one of its most popular SUVs - Audi Q3 with an innovative and special finance offer on the first 100 units to be booked starting 03rd June, 2013. Keeping up with its unique marketing initiatives, the No. 1 luxury car maker reached out to its enthusiasts for not only making Audi Q3 the most successful car in its segment but also making Audi India the No. 1 luxury car brand in India. The scheme offers customers an opportunity to buy their favorite SUV at monthly installments of INR 35,400 onwards and a down payment of INR 6 lakh only.
AUDI AG started the second quarter with further sales growth. In April, the Ingolstadt-based company sold around 133,500 cars, representing an increase of 6.6 percent compared with the prior-year month. Since the beginning of this year, around 503,000 customers in total have decided in favor of an Audi - a growth of 6.7 percent. This is also the first time that Audi exceeded the threshold of half a million deliveries after just four months.
Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 26 centers. The company opened new showrooms in Mumbai South, Lucknow and Bhubaneswar this year. Last year saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Noida and Vadodara among others.
The Audi model range in India includes the Audi A4, Audi A6, special edition Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, new Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car new Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai South, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.
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