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Audi India Announces Price Hike Effective From Jan 2014
Audi India has announced it will hike prices across its product lineup starting from January 2014. The price will range from three to five percent.
Also Read: Audi India Opens New Showroom In Mangalore
Commenting about the price hike Joe King, head, Audi India said, "While Audi has exhibited a strong sales performance in 2013, the overall market scenario has remained challenging. Various economic factors have put pressure on our business model and resulted in the necessity to increase our prices." He continued, "Continuing our focus on the customer, we have ensured that the impact is as minimal as possible. Additionally, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive."
The German car maker will offer customised financial options to customers through Audi Finance to make it easier to purchase an Audi before the price hike.
Audi India has performed strongly in the luxury car segment in India. The German automaker offers luxury, sedans & SUV and sports cars, ranging in price from INR 27.93 lakhs to INR 2.14 crore. Audi sold 1,002 units in October 2013 compared to 850 cars during the same period in 2012. Starting from Jan 2013 till Oct 2013 Audi India witnessed a growth of 15.4 percent with the sale of 8,393 units.
The latest price hike announcement by Audi India comes only a day after BMW India announced a similar price hike that will come into effect from January 2014.
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