GM Targeting Passenger Car Launches

Updated: Friday, September 21, 2012, 16:10 [IST]

General Motors has had a close look at the volume passenger car segment in India. The company is gearing up to enter the volume passenger segments with Chevrolet Sail mini, Sedan and Enjoy MPV. Currently the volume passenger segment leader is Maruti Suzuki and in second position Hyundai. The American car manufacturer, General Motors has realized that, in order for its company to increase its market share in India, it would be required to be present in all segments of the passenger car market.

GM cannot ignore the Indian market, as it was one of the fastest growing car markets in the world. The company has invested close to 5,500 crore in India. GM is currently ranked in sixth position in the Indian passenger vehicles market.

Drivespark thinks, if GM has to break into the top three league, the American car manufacturer needs to be active with new car launches. Apart from the launches, the company needs to really work on their distribution and sales network. The simple reason Maruti and Hyundai are group leaders are due to their competitive pricing, model variety, vast distribution and strong sales network.

Do you think the upcoming launches from General Motors; will increase their market share in the passenger car segment? On the other hand, do you aspire for an American car OR you still prefer the Maruti's and Hyundai's.

Article Published On: Friday, September 21, 2012, 13:07 [IST]

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