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Toyota Etios Motor Racing Revs-up In Srilanka
The EMR race at Colombo saw participation from eight EMR drivers along with two Sri Lankan drivers who set the track on fire at the night street race last weekend.
Commenting on EMR's participation and a great race by the EMR drivers, Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM said, "Toyota is committed to bringing forth young racing talent in India by grooming them and helping them build a platform for themselves to enter professional racing. EMR's participation in the second edition of the Colombo Night Race has taken Toyota's racing to the next level and has helped us give the young EMR drivers an international exposure.
This year has been fairly competitive for the young EMR entrants and even a street night circuit at the Colombo Night Race did not prove to be a deterrent for the young drivers from doing their best. This continued high level of performance from our drivers gives us a lot of confidence that these young drivers will have a great future in motorsports.
Here,
we
would
also
like
to
extend
our
gratitude
to
our
counterparts
in
Sri
Lanka,
Toyota
Lanka
Pvt.
Ltd
(TLPL)
who
have
sponsored
this
event
and
have
played
the
perfect
host
to
us," continued
Mr.
Singh.
The
second
edition
of
the
spectacular
Colombo
Night
Races
also
saw
participation
from
GT3,
GT4,
SL-GT,
Formula
Mclaren's
1300,
and
other
international
racing
cars
and
bikes.
About
Etios
Motor
Racing:
Continuing
the
Company's
global
legacy
of
motorsports,
the
EMR
Series
is
being
supported
by
one
of
the
most
accomplished
and
acclaimed
engineering
companies
in
motorsport
history
-
TRD
(Toyota
Racing
Development),
the
corporate
brand
from
the
Toyota
affiliate,
Toyota
Technocraft
Co.
Ltd.
The
EMR
Series
that
is
slated
to
be
held
in
the
second
half
of
2013
will
be
based
on
a
single-make
racing
championship
platform.
The
cars
will
be
FIA
qualified
with
racing
parts
supplied
by
TRD,
and
their
technical
expertise
will
be
utilized
throughout
the
series.
Toyota is also working closely with Indian motorsport experts, Red Rooster Racing (International) Pvt., Ltd. based in Bangalore, with Leelakrishnan former racing and rallying champion at the helm.
The Official Partners for EMR in 2012 are MRF - tyre manufacturer, DENSO - a Toyota affiliate that manufactures auto parts, Savita - sole distributor of Idemitsu Oil products in India, BMC - producers of air filters and MapmyIndia - providers of GPA navigation and online maps.
The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete amongst the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the ‘fun to drive' aspect of the vehicle.