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Audi Hits Finish Line 1 Month In Advance
Audi India, the German premium carmaker had set itself a target of selling 8,000 cars in India in 2012. While many thought it was an ambitious target, Audi India chief Michael Perschke had showed a calmness that would come out only through confidence.
Now Audi India has not only reached its sales target but it has done it one month in advance. Audi's November sales in November stood at 805 units marking an 89% increase over the same month last year. The year to date sales of Audi India has also increased by 58% after selling 8,072 units.
Speaking about Audi India's sales performance, Mr Perschke has said: "We had set a goal of 8000 cars sold by the end of this year. But we have achieved our target even before the year ended and have revised our sales target to minimum 8600 cars even as the industry faces flat growth. We are constantly enhancing our product line, network growth and creating wider brand awareness; this is creating larger customer base and is reflecting clearly in our sales, every month."
Speaking about Audi India 's strategy, Mr Perschke added: " Besides, our top-down strategy for India (A8L, A7, A6, A4 / Q7, Q5, Q3) has worked very well for us. In a demanding economic environment to achieve targets even before the year ends clearly testifies the strength of the brand Audi and the affinity and aspiration it carries within its enthusiasts and customers. By 2015, we aim to be the No. 1 luxury car brand in India, and based on our current performance we are well on track to achieve that objective."
In November, Audi also opened a new Audi Terminal in Ahmedabad - the largest luxury car showroom in Gujarat. Spread over a total area of 22,354 sq. ft. Audi Ahmedabad has 12 cars on display. It will now be offering world-class and ultimate products and services in luxury from a new location.
"Following its global footsteps, Audi India is becoming a brand to reckon with. We have chartered a course for our success in India and the success scripted so far has further strengthened our focus on reaching the pinnacle. The year 2012 so far clearly defines Audi's contribution in driving the growth of the luxury market in India and we hope to continue the same success saga in 2013 as well, while making Audi India one of the fastest growing markets of AUDI AG worldwide" added Mr. Perschke.
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