Tata Motors Could Bring Back Old-School Controls After Strong Customer Feedback

Tata Motors is likely to bring back physical buttons in its future models following strong customer feedback. According to a report by Autocar, Tata Motors' design head Martin Uhlarik is planning to reintroduce physical controls in upcoming vehicles.

Touchscreen interfaces are widely seen as the future of in-car controls. Tata Motors, one of India's leading carmakers, has increasingly shifted towards touch-based interfaces instead of traditional physical buttons.

Even its entry-level cars like the Tata Tiago and Tata Tigor now feature touchscreen-driven interfaces, which are considered more modern and advanced. Even the steering controls now integrate touch-based HVAC functions with illuminated lighting.

Not just Tata Motors, several major carmakers such as Mahindra & Mahindra, Volkswagen, Hyundai, Kia, Škoda Auto, and MG Motor have also moved towards touchscreen-based controls to highlight a more futuristic cabin experience.

Tata Motors To Bring Back Physical Buttons

However, many customers still prefer the physical feel of real buttons over touch-based controls. Physical buttons provide better confidence while operating functions, and rotary dials with tactile feedback create a more satisfying and familiar user experience.

Many users are also less confident with touch interfaces because they often have to look at the screen to confirm whether a command has been executed, which can distract them from the road. Physical buttons, on the other hand, allow drivers to operate functions by feel, improving both convenience and safety.

Martin Uhlarik has reportedly received strong customer feedback regarding fully touch-based interfaces. Instead of removing them completely, Tata now plans to reintroduce traditional physical buttons alongside touchscreen controls for key functions that are used most frequently.

Functions like air conditioning, temperature adjustment, drive modes, and volume control could return as physical buttons. This reflects a wider industry trend where customers feel more connected and comfortable with tactile controls than fully digital interfaces.

Tata Motors is expected to adopt a balanced mix of physical buttons and touchscreens wherever necessary, improving overall customer experience in future models. Brands like Volkswagen, Mercedes-Benz, and Hyundai are also looking to retain physical buttons to improve safety and user experience.

Source: Autocar