Skoda Utilizes Digitalization To Its Fullest: 709 Units Sold In 24Hours, 1.5 Lakh Name Entries

Following the announcement of its all-new compact SUV, Skoda has launched a new campaign called “Name Your Skoda”. The campaign aims to increase customer involvement and to get closer to customers and fans of Skoda.

The Name Your Skoda Campaign is a 360-degree digital activity platform aimed at increasing the involvement and engagement with Skoda users, customers, and fans.

The Name Your Skoda Campaign has received over 1,50,000 name entries so far which followed Skoda's tradition of having all the names of the SUVs starting with a 'K’ and ending with a 'Q’. Out of which, 21,000 names are unique.

Skoda Auto India was established in India in December 1999. To celebrate 24 years in India, on the 24th of March 2024, Skoda launched 24-hour limited offers exclusively through digital platforms. The offers resulted in 709 Skoda units being booked in just a period of one day adding to the Brands a ’Skoda for Everyone’ initiative.

The Brand Director have Skoda Auto India, Peter Janeba stated, “With the ever-changing digital landscape, platforms, and mediums, it is imperative to pioneer new ways of enhancing customer experience and journey.”

Skoda’s initiative aims to foster a passionate automotive community of individuals. Members get a welcome kit with premium merchandise, exclusive VIP treatment at the Skoda event, additional car and service benefits, exclusive updates on new launches and innovations, and online and offline events with industry experts.

Skoda Auto India introduced the Service-CAM app in 2023. The app allows customers to monitor the process of service being done on their car. Through the app, customers can accept and reject jobs or tasks that need to be done on their vehicle. The app improved the transparency between Skoda and its customers.

Drivespark Thinks

With the way the world is getting digitalized, Skoda's decision to utilize the convenience of digital platforms is a smart move for Skoda. Not only does it improve customer trust in Skoda as a brand but also allows Skoda's process to be a lot more transparent and streamlined.