Nissan Group Witnesses A Slight Decline In US Sales For Q2 2024
Nissan Group reported a 3.1% decline in U.S. sales for the second quarter of 2024, totalling 236,721 units compared to the previous year. The Nissan Division saw a slight decrease of 2.3%, with 222,598 units sold.
The Nissan Ariya electric crossover experienced a significant increase in sales, up by 122.8% year-over-year for the quarter. Similarly, the Nissan Z sports car saw a rise of 57.2%, and the Nissan Versa sedan's sales jumped by 45.3%. The Nissan Sentra sedan also performed well, with a 40.1% increase in sales.

For the calendar year to date, total sales reached 489,456 units, marking a 1.9% increase from last year. The Nissan Division contributed significantly with 461,429 units sold, reflecting a 3.0% growth.
INFINITI's second-quarter sales dropped by 14.6%, totalling 14,123 units compared to last year's figures. Year-to-date sales for INFINITI also fell by 13.2%, with only 28,027 units sold so far.
The Nissan Kicks crossover had a modest increase of 7.2% in quarterly sales. However, other models like the Rogue and Murano experienced declines of 29.3% and 49.5%, respectively.
Quarterly and Year-to-Date Comparisons
In terms of quarterly performance from April to June, the total vehicle sales were down by 3.1%. For cars specifically, there was an increase of 17.3%, while truck sales decreased by 13.3%.
The Frontier pickup truck showed positive results with a quarterly increase of 17.5%. However, the Titan's sales dropped by 37.6%. The Pathfinder SUV saw an uptick of 8.2%, but the Armada's sales declined by 17.9%.
Import vs North American Production
North American-produced vehicles saw a slight decrease of 0.7% in quarterly sales but an overall year-to-date increase of 4.9%. Imported vehicles experienced a decline of 10.2% for the quarter and a year-to-date drop of 5.9%.
The INFINITI QX50 was one of the few models that saw growth within its division, with an increase of 8.3% in quarterly sales and a year-to-date rise of 9.3%. Conversely, models like the Q60 and QX80 faced significant declines.
Nissan North America calculates quarterly variances based on straight-percentage without adjusting for selling days; both quarters had equal selling days at seventy-seven each.
The overall trend indicates mixed results across different models and divisions within Nissan Group's portfolio for this period.
This comprehensive overview highlights both gains and losses across various segments within Nissan Group’s U.S market performance for the second quarter and year-to-date figures for both Nissan and INFINITI divisions.


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