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Lexus Celebrates 25 Years Of Its Iconic December To Remember Holiday Campaign
Lexus is marking 25 years of its "December to Remember" campaign with two new commercials, "Forecast" and "Letter." These ads capture the essence of holiday nostalgia and connection. Since 1999, this campaign has been a key part of Lexus' marketing, featuring memorable elements like a signature jingle and big red bows. It continues to resonate with audiences, maintaining Lexus' leadership in holiday sales.
The "December to Remember" campaign focuses on emotional storytelling, highlighting the joy of giving and spending time with loved ones. This approach has not only shaped Lexus' brand identity but also set a standard in automotive advertising by emphasizing memorable moments over products. Cynthia Tenhouse, vice president of Lexus marketing, stated, "At Lexus, we believe that when we truly understand people, we can create amazing products and experiences for our guests."
The 2024 campaign introduces two heartwarming commercials that emphasize family moments during the holidays. In "Letter," a family goes to great lengths to ensure a girl's letter reaches the North Pole. Using their Lexus NX's Intelligent Assistant, they coordinate with Uncle Bryan and Grandpa to deliver the letter. Despite a magical gust of wind blowing it away, the girl finds her wish fulfilled with a family heirloom piano.
"Forecast" features a meteorologist who expects to spend Christmas alone due to a storm. However, his family surprises him by bringing festivities to him using their Lexus vehicles. These commercials highlight the importance of family connections during the holiday season.
In addition to these new spots, Lexus has revived "Stranded," which follows a woman navigating her Lexus GX to help stranded dogs and their owner. The broadcast spots will air across various sports programming channels such as Sunday Night Football and NBA games. Digital extensions will include platforms like ESPN and Hulu NHL.
Lexus Collaborations and Social Media Engagement
This season, Lexus plans collaborations with content creators for social media engagement. Marian Sarkisian will create edible designs while Marco Hernandez will craft life-size ice sculptures. Fans can follow these creations on Lexus USA's TikTok account (@LexusUSA). The December Sales Event offers incentives until January 2, 2025.
Lexus began its journey in 1989 with luxury sedans and aims for perfection in design and technology. Now offering vehicles in over 90 countries through 244 U.S. dealers, it leads in luxury hybrids with eight models incorporating hybrid drive technology.
With nine F SPORT models and one F performance model available, Lexus remains committed to anticipating future luxury customer needs.
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