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Subaru Launches 2024 Share The Love Event With $320 Million Donation Goal
Subaru of America, Inc. has unveiled the 2024 Subaru Share the Love Event, aiming to raise $32 million for charity this year. This initiative marks the 17th annual campaign, with a cumulative goal of nearly $320 million in donations over its history. The event supports both national and local charities, reinforcing Subaru's commitment to community engagement.
This year's campaign continues to support four national charity partners: The American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels, and the National Park Foundation. Additionally, more than 820 local charities will benefit from the initiative. Subaru retailers select these hometown charities to ensure they positively impact their communities.
Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., stated: "It is our honor to support causes and organizations that strive to make a difference through the annual Subaru Share the Love Event. A dedication to giving back is core to what makes Subaru More Than a Car Company® and our retailers More Than a Car Dealer. Helping to match Subaru owners with a charity they believe in is one of the greatest gifts we can give this season, and we hope that it forges a connection that lasts for years to come."
From November 21, 2024, to January 2, 2025, Subaru will donate $250 for every new vehicle sold or leased at participating retailers. Buyers can choose which charities receive these funds. Retailers can also select up to two local charities to receive an additional $50 per vehicle sold or leased. Moreover, many retailers will contribute $5 for each routine service visit during this period.
The advertising campaign includes two new spots highlighting both national and local charity partners. These ads will be broadcast on various platforms such as national television and social media in both English and Spanish formats. The Hard Work of Love focuses on animal shelter workers' dedication, while Hometown Love showcases retailer support for local charities.
Extensive Media Coverage
The campaign's media presence spans across major networks like ABC, NBC, CW, YouTube, and others. Spanish-language versions are available on Telemundo, UniMas, and Univision. Streaming services like Peacock, MAX, Hulu, Amazon, Netflix also feature these ads in both languages.
Since its inception in 2008, the Subaru Share the Love Event has generated over $288 million in donations supporting nearly 2,300 hometown charities. This ongoing effort reflects Subaru's commitment to making meaningful contributions through its charitable initiatives.
About Subaru of America
Subaru of America is a subsidiary of Japan's Subaru Corporation with headquarters in Camden, N.J. It distributes vehicles through around 640 U.S. retailers. All products are made in zero-landfill plants like Subaru of Indiana Automotive Inc., recognized as a backyard wildlife habitat by the National Wildlife Federation.
The company follows the Subaru Love Promise vision which emphasizes love and respect towards communities and customers nationwide. Over two decades, SOA along with its foundation has donated over $320 million while employees have volunteered more than 100,000 hours.
This year's campaign underscores Subaru's dedication beyond being just an automaker by fostering positive change worldwide through philanthropy.
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