Rolls-Royce Coachbuilding Reintroduced: Bespoke Rolls-Royce Cars With Custom Coaches

Rolls-Royce recently announced that it has reintroduced coach building operations. The last of the bespoke coach built Rolls-Royce was the one-off Sweeptail revealed in 2017. The coachbuilding department will allow its clients to completely customize their bespoke Rolls-Royce while adhering to the brand's design language.

Rolls-Royce Coachbuilding Reintroduced: Bespoke Rolls-Royce Cars With Custom Coaches

Some of these design principles include a body to the wheel-size ratio of 2:1, a body shape defined by three fluid lines running along the length of the car, and all cars will wear the Spirit of Ecstacy.

Rolls-Royce Coachbuilding Reintroduced: Bespoke Rolls-Royce Cars With Custom Coaches

Coachbuilding was once extremely popular with manufacturers like Rolls-Royce and Bentley. The era of coachbuilding gave rise to companies that specialised in the art. These companies would take the bare chassis and engine of a Rolls-Royce and build a bespoke body over it. The British brand now wants to bring this back.

Rolls-Royce Coachbuilding Reintroduced: Bespoke Rolls-Royce Cars With Custom Coaches

Rolls-Royce claims that its new platform with an all-aluminium spaceframe chassis was designed to be scalable in its application. The new platform debuted with the current-generation Rolls-Royce Phantom.

Rolls-Royce Coachbuilding Reintroduced: Bespoke Rolls-Royce Cars With Custom Coaches

The new platform allows Rolls-Royce engineers to modify the bulkhead, floor, crossmembers, and sill panels to suit the design finalised with the client. As of now, Rolls-Royce has further upped their game completely with the introduction of a new bespoke chassis which even underpins the new Rolls-Royce Ghost.

Rolls-Royce Coachbuilding Reintroduced: Bespoke Rolls-Royce Cars With Custom Coaches

Rolls Royce as a brand looks stronger than ever with the introduction of the brand's first SUV, the Cullinan. The Cullinan received an overwhelming response from both enthusiasts and traditional Rolls-Royce users. Now the introduction of the coachbuilding facility just strengthens the brand further.

Rolls-Royce Coachbuilding Reintroduced: Bespoke Rolls-Royce Cars With Custom Coaches

Thoughts On Rolls-Royce's Coachbuilding Programme

No other brand comes close to the presence or a sense of occasion offered by Rolls-Royce and its cars. The reintroduction of coachbuilding will further enhance the luxury quotient and will also allow Rolls-Royce's uber-rich clientele to spend their money more easily. However, there will be certain challenges with the new safety norms.

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Read more on: #rolls royce
Article Published On: Wednesday, May 26, 2021, 20:34 [IST]
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