MG Motor Partners With Medklinn To Research Natural Sterilisation Of Cabin Air And Interior Surfaces

oi-Rahul Jaswal

By Rahul Jaswal

Published: Thursday, April 16, 2020, 15:59 [IST]

Chinese owned MG Motor has announced a partnership with Singapore based Medklinn to research natural sterilisation of cabin air and interior surfaces of its vehicles. The auto manufacturer is in the process of evaluating the viability of installing sterilisation technology in its vehicles.

MG Motor India is planning to install 'Cerafusion' - Medklinn's patented cabin sterilisation technology in its MG Hector and MG ZS electric vehicles offerings in the country. Cerafusion brings complete disinfection and sterilisation of the vehicle's cabin, thereby ensuring health and well-being.

It uses active oxygen to sterilise allergens, pollutants, and microbial organisms - naturally and without any chemicals. The technology eliminates bacteria, mold, yeast, and viruses from the air within the cabin, in addition to sterilising various surfaces.

Rajeev Chaba, the President and Managing Director at MG Motor India, said, "As part of our commitment to innovation and safety, we are partnering with Medklinn, one of the top global players in this domain, to explore world-class cabin sterilisation solution in our vehicles. We are pro-actively looking to deploy HVAC system-based cabin sterilisation and disinfection technology."

"We will continue to work towards developing safer mobility experiences and services for our customers while providing them with a cleaner and safer in-car environment. As a future-forward brand, this initiative also highlights our readiness for the 'new normal' in the post-pandemic world," he added.

The industry-leading cabin sterilisation technology is in sync with MG's latest initiative, and underlines its focus on staying ahead of the market's evolutionary curve as an industry pioneer and tech leader by being proactive, agile, and innovation-led.

The company's partnership with Medklinn also restates the manufacturer's commitment to ensuring the highest levels of safety and well-being of its customers.

Peter Tham, the Chief Executive Officer at Medklinn, said, "An overwhelming percentage of pollutants often gravitates to various surfaces within the car's cabin. Our patented CerafusionTM technology comes as the most uniquely equipped decontamination solution to address and resolve this issue."

"We are delighted to partner with MG, a forward-looking and innovative automotive brand, and are confident that our solution will give customers the peace of mind by ensuring that they are safe and protected in their MGs," he added.

MG has adopted measures to combat the spread of Covid-19. The company recently launched a 'Disinfect and Deliver' initiative to ensure car deliveries and test drives at customers' homes under a completely sanitised process.

Staff at its dealerships have also been trained to take all the necessary steps to ensure that the service workshops and showrooms are completely sanitised.

Thoughts About MG's Partnership with Medklinn To Research Natural Sterilisation Technology

This is impressive stuff! A 'post Covid-19' world will require for more sterilisation and better health services, and the Auto Industry seems to be running with it. We think it is just a matter of time before other manufacturers develop other sterilisation technology - something that will be seen as a 'standard safety' features on all four wheelers.