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Cricket, as a game is loved by a large majority of the Indian population. The game has made millions of people fall in love with it, both young and old. The 2019 ICC World Cup is all set to begin and it heralds the arrival of some exciting times that come only once in four years.
The 2019 ICC World Cup is taking place between the 30 May, 2019 and the 14 July, 2019. Ten countries will go against each other through 48 cricket matches that will be played over a time span of 46 days.
Nissan is the global partner for the International Cricket Council and is also the sponsor for the 2019 Cricket World Cup. The Nissan Kicks has been chosen as the 'Official Car Of The ICC World Cup 2019'. Hence, we thought it fit to take the Nissan Kicks around Bangalore and interact with cricket enthusiasts, and that is just what we did.
Way back, in 1550 a small group of children started playing cricket in a little English Village called Surrey. Over the span of hundreds of years, the sport grew immensely and today it is one of the biggest and most glamorous games in the world.
Annual cricket events like IPL and various other T20 matches draw attention to the sport and increases interaction with the fans. When it comes to the world cup though, things are different.
International cricket teams formed by each nation go against each other and to the people of the countries participating in the World Cup, winning the title becomes a matter of pride and joy. The ICC World Cup comes once in four years and turns countries into rivals on the pitch.
The Indian audience eagerly waits for every World Cup tournament to cheer as hard as they can for the men in blue to bring back the trophy. India last won the world cup back in 2011 and in 1983 before that. This time, the World Cup is being hosted in England and the team will certainly try to bring the cup home.
A total of 48 matches will be played under the 2019 ICC World Cup banner. A total of 10 teams will be playing in it this year and each team will get to play the other nine teams once. The top four (teams with the most number of wins) qualify for the semi-finals. The semi-finals are knock-out rounds with the top two teams going into the finals. All this is set to unfold over the span of 46 days. Exciting isn't it?
Nissan has been a partner of the International Cricket Council (ICC) for a couple of years now and will be the title sponsor for the 2019 as well as the 2023 ICC World Cup tournaments as it is an 8-year-long partnership. Nissan is one of the brands that takes up title sponsorship for many international sporting events. Sponsorship of such events is a huge part of Nissan's CSR and marketing activities and Nissan has proven to be very successful in such things so far.
The Nissan Kicks has been chosen as the official car for the 2019 Cricket World Cup. It was only in January 2019 that the Nissan Kicks was launched in India though the SUV was already on sale in International markets.
The Nissan Kicks is one of the most stylish SUVs in the Indian market. It features a sharp front end with sweptback headlamps and a good-looking bumper and grille setup. At the rear is a sloping roofline and sweptback tail-lamps.
It is powered by 1.5-litre petrol and diesel engine options. It is available with a 5-speed manual gearbox. The Nissan Kicks offers a lot of premium features like speed sensing auto door lock/unlock, engine immobiliser, dual airbags, ABS with EBD, brake assist, hill start assist and seat-belt reminder among others.
The Nissan Kicks also features Intelligent Trace Control, which is the vehicle's dynamics control system, a class leading ground clearance of 210mm. Adding to the ease of maneuverability is the best-in-class turning radius of 5.2-metres.
The Nissan Kicks also has spacious interiors. The dashboard is dominated by an 8-inch touchscreen infotainment system that comes loaded with Apple CarPlay and Android Auto which is a first-in-class feature. It even comes with Nissan Connect, which is Nissan's connectivity suite. The SUV also boasts of having the Around View Monitor Display, which is yet another first-in-class feature. This comes in handy while squeezing the car through tight spots and especially while reversing it.
It is evident that the 2019 ICC World Cup has cricket fans all excited and upbeat. Nissan's sponsorship for the 2019 ICC World Cup has upped its brand recognition and all cricket fans now instantly recognise the Nissan Kicks.
The Nissan Kicks is an SUV that stands out from the competition thanks primarily to its stylish design. Now though, having the tag of the 'Official Car for the 2019 Cricket World Cup' has evidently made things better for the Nissan Kicks as almost all Cricket enthusiasts now recognise the SUV.
Getting the Nissan Kicks out to the streets and speaking to cricket enthusiasts - young and old - was fun. The car's design alone attracts attention. When it comes to collecting wishes for the Indian National Cricket Team, people just queue up and are ready to give a shout out to the men in blue before they head to play the 2019 ICC World Cup.
Do watch all the cricket matches being played as part of the 2019 World Cup, and of course cheer for the Indian National Cricket team. "Bleed Blue!" Also look out for the Nissan Kicks on the road - the official car for the 2019 Cricket World Cup.