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India based auto manufacture, Mahindra, announced via a regulatory filing that the company delivered close to 13,500 cars across the country, on Dhanteras. The figure is higher from last year, and includes the company's Scorpio, Bolero, XUV300, and Thar models, among others.
Dealerships have offered discounts and benefits in order to keep prospective buyers interested, and increase sales. Mahindra dealers are still offering discounts of up to Rs 56,000 on the KUV100 NXT, and over a lakh rupees on Alturas G4.
Mahindra beat Hyundai by 1,000 cars in terms of deliveries on Dhanteras. Hyundai delivered 12,500 cars on Dhanteras day. There is no information if Mahindra's tally accounts for both passenger and commercial vehicles.
Following months of a depression in activity, the festive season has added some spirit to the auto industry. While the between 5 percent and 7 percent growth doesn't make up for anything, it creates enthusiasm at dealerships where sales have been lean for long periods.
Mahindra's Bolero SUV continues to the company's best-seller. The Marazzo, which did fairly well initially, registered a 60 percent drop in sales.
In other Mahindra related news, the company announced a joint venture with American auto manufacturer Ford Motor. The joint venture will be operational by mid-2020, and is set up so both companies contribute to vehicle development, leveraging, and sourcing.
Mahindra is also working with Revv to offer a subscription-based service to its customers. The subscription based offer will include the Alturas G4, the KUV100 NXT, the Marazzo, the Scorpio, the TUV300, the XUV300, and the XUV500 models.
New vehicles are available for a period of one to four years under the scheme. Subscriptions starts at Rs 19,720 per month, and includes zero down payments, insurance and regular vehicle maintenance.
Thoughts About Mahindra Delivering 13,500 Vehicle On Dhanteras
Right. So we weren't very impressed with a 45,000 figure from a different manufacturer, and we're not entirely sure about what to say about 13,500. We guess a ‘good job!' will suffice. Yes, also maybe add Jawa delivery numbers to this amount.
In light of the slow down in the auto industry, 13,000 deliveries are actually alright for one day's worth of work. We hope the festive season closes with a positive trend over the next few years. He industry truly need to start recovering immediately.