Toyota Launches GR Performance Sub-Brand

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Japanese automaker Toyota has finally launched its GR performance sub-brand. The new brand will spawn performance variants of its mainstream models.

The Toyota GR range of cars will be initially sold in the Japanese market and will be followed by several other foreign markets.

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Toyota Launches GR Performance Sub-Brand

Within the GR range, there are three trim levels; the GRMN is the top-spec series with full performance upgrades. The mid-range models are called as GR which will feature upgraded brakes, suspension, exhaust and limited slip differentials. The entry-level GR Sport models will feature only cosmetic updates with subtle changes to the suspension.

Toyota Launches GR Performance Sub-Brand

Apart from that Toyota will also offer the GR parts and the customers can customise their cars. The automaker will launch the Vitz (Yaris) in GRMN, GR, and GR Sport specs.

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Toyota Launches GR Performance Sub-Brand

Toyota will also introduce the Prius, Harrier (Lexus RX), Mark X sedan, and Voxy and Noah minivans with the GR Sport upgrades. Prius C and Prius V will be introduced at a later phase.

Toyota Launches GR Performance Sub-Brand

The prominent model in the lineup is the 86 GR with full aero upgrade, Sachs shocks, Rays forged alloys, six-pot brake calipers up front, four-pots at the back, new tailpipe, Torsen differential, and an enhanced interior with a smaller steering wheel and Recaro seats.

Toyota Launches GR Performance Sub-Brand

All the models under the GR brand will be initially launched in the Japanese market. Toyota also plans to set up GR Garage workshops. The Yaris GRMN is focused towards the European markets, so we can assume that the automaker plans to offer its performance models in foreign markets as well.

Toyota Launches GR Performance Sub-Brand

DriveSpark Thinks!

Toyota has also launched its performance brand similar to the Hyundai'S N, BMW's M and Mercedes-Benz's AMG. The Yaris GRMN is likely to go on sale in 2018, whereas the 86 GR, Aqua GR Sport, and Prius GR Sport models are expected to hit the roads by this year-end.

Read more on: #toyota
Story first published: Wednesday, September 20, 2017, 11:18 [IST]
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