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Renault India Removes Captur Ad From YouTube; Here’s Why
Renault India has removed the Captur ad from its YuTube channel.
Renault India is all set to launch the Capture in the country. Recently, the French automaker released a video to highlight the various awards won by the international-spec Captur.
The promotional video states that Renault has sold over 1 million compact crossover's in more than 75 countries. The video concluded with the statement, 'Now In India.'
The video was criticised by the enthusiasts of TeamBHP as the India-spec Capture is completely different from the model sold in the European markets. They also said that the video was misleading the Indian customers. Soon after the post went Viral, Renault India decided to delete the video from YouTube.
But you can still watch the video here, thanks to the folks who downloaded the video and re-uploaded it on YouTube. Both the European-spec and India-spec models go by the same moniker, the Captur and also look identical, but they are totally different cars.
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The Euro-spec Captur is based on the platform of the successful Clio hatchback which has also earned a 5-star safety ratings in the Euro-NCAP crash tests. But the India-spec Captur is underpinned by the Duster's platform and its European counterpart, the Dacia Duster received a 3-star rating in the Euro-NCAP crash tests.
The India-spec Captur is developed for the emerging markets with an entirely different platform, but when it comes to exterior design, it is identical to the Euro-spec model. The compact crossover built for India can be compared with the model sold in the Russia and Brazil.
But on the other hand, Renault India has never said that the company will be launching the Euro-spec Captur in the country. During the unveiling of the crossover in India, the automaker clearly stated that the Captur is based on the Duster's B0 platform. After all this only one question comes to our mind, when there is so much difference between the two models did the ad make any sense?
DriveSpark Thinks!
Renault India had the right idea of promoting the Capture ahead of its launch in the country. But the ad backfired on the automaker, thanks to the auto enthusiasts of India. With the fact that the Euro-spec and India-spec models are different, it is unfair to use the achievements of the globally sold Captur to market the crossover in India.
