Hyundai is India's largest exporter and the second largest car manufacturer. The Korean carmaker has launched the innovative Digital Campaign — 'Comebackpedia' for the new 2017 Grand i10.
Speaking about the Digital campaign Mr. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India, said "Hyundai Motor India is the country's most-loved car manufacturer and as a part of our Experience Hyundai initiative, we are constantly innovating and improving Hyundai brand experience for our customers. Hyundai has a strong focus towards digital marketing to engage the youth across all digital platforms and #Wowsome campaign "Comebackpedia" is a step ahead in the direction."
India, being a vast country is moving towards digitization at a very fast pace. On the other hand, the content marketing has also gained importance.
Hyundai claims that the company will take a step forward to innovate all digital platforms and to break through the content disorder. So the company is planning to do so with the help of the "Comebackpedia" campaign.
Hyundai has collaborated with India's 7 acclaimed humor artists to create a first-of-its-kind encyclopedia of interesting comebacks. These comebacks are in the form of MEMEs which is a format popular among the youth on digital platforms.
In order to participate in this campaign, people have to log on to www.itswowsome.com and create a MEME using the expressions of their favorite artists. They also need to have an interesting reaction to a comeback and further share it with their friends.
The MEMEs which the company thinks is very unique will feature in the video created by the humor artists. Moreover, the participants who win will get #Wowsome merchandise from Hyundai.