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The fastest selling Car In the world is an SUV from the brand, Lynk&Co and it is okay if you haven't heard of such a name. They are a subdivision of the Zhejiang Geely Golding Group, who also own the Swedish brand, Volvo.
The SUV in context is the 01. The model, announced a year ago, had a 3-day online pre-order program which started on November 17th, 2017. Interestingly, in just 2 minutes and 17 seconds, all the 6000 cars were sold out, making the 01 the fastest selling car in history.
Even Lynk&Co didn't expect their product to be this successful. They immediately set up plans to launch after-sales operations through 150 stores across China, soon after.
Senior Vice President of Lynk&Co, Alain Visser said, "We announced the birth of Lynk&Co almost exactly one year ago. Now, just 12 months later, we start sales of our connected and shareable 01 SUV in record fashion. Whether you choose to join online or in store, we promise a unique and enjoyable experience."
Alain also added, "Online, it couldn't be more simple, we have replicated the in-store experience and simplicity of choice with our unique "explorator" carousel. Just stop on the car you like and subscribe online - it's as simple as that. As our Chinese customers demonstrated during the pre-sale,' he added ‘We are immensely proud of the speed and scale of our launch."
The 01 SUV comes either with a 3-cylinder or 4-cylinder petrol engine, from Volvo (Electric powertrains to follow). The chassis is based on the same Compact Modular Architecture platform of the upcoming XC40.
The 01 will come in four variants and will also be available through a subscription process which includes various connectivity options, a dedicated app store for cars, a cloud platform for the driver, and a first-in-the-world ‘share' button.
The in-car share button is a shareable digital key that allows owners to share their vehicles with other people for their personal use.
The Lynk&Co 01 is priced around Rs. 13.8 - 17.6 lakh in the Chinese market currently. The prices could be higher outside China, and we don't expect it to be on sale in India, maybe ever.
The Chinese car market, as we know it, is plagued with copycat products of reputed car manufacturers. But the Lynk&Co 01 isn't just any Chinese brand, that sells cars in high volume. It is a combination of the sophisticated technology and advanced connectivity. The Geely group has got a good profile of running Volvo, and we can expect Lync&Co to develop even better products in the future.